Cherp for twitter marketing

August 27, 2008 in social media | 2 comments

Chris Brogan just wrote a blog post on twitter marketing agency Cherp.  The company advertises that they can can a twitter account and turn it into a sweet melody by creating a twitter marketing strategy.

With Twitter’s open api, it is only a matter of time until we see different forms of this micro-blogging platform used in all kinds of unimaginable forms.

On the site they say twitter “..not only provides brands the ability to deliver relevant, SEO friendly messaging, but to connect and listen to consumer.”  There is also the option for platform integration.  My skeptisim comes in with the quesiton of whether or not a service such Cherp can not only broadcast and listen but have meaningful, transparent conversations.  It will be very interesting to see how twiter continues to play a role in business models.

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  1. Andy’s avatar

    Andy on August 28, 2008 at 8:38 am

    A close look at the Cherp website states;

    “Twitter integration is a key for any blog, but with the Twitter API it can be integrated anywhere. Bring Twitter to your static blog, create a page on your website with your cherps or tweets and those of your followers. Whether your site is WordPress, Movabletype, HTML or cave drawings – we’ll help you find a way to integrate Twitter. ”

    Though I do not know the Cherp people or service it appears they might be just offering simple ways (most of us can do this for ourselves)to show people how to integrate Twitter with their blogs. Though I do not see any value in that, I think that there is a place for agencies to help business with Twitter. Just do not think about the agency as “micro-blogging” on behalf of a client. Think more outside the box… Perhaps the agency will help design a strategy on how the business can use Twitter. A few examples (I blogged about this recently)…

    How about Shopzilla (shopping comparison engine)…It might be nice to design a SPAQRL call integrated between their price/store database with Twitter API’s. So now, when I am in a store looking to purchase a Nipon camera, I can simply send a Tweet to Shopzilla, and it will return prices that I can then use in comparison.

    How about tying the Twitter API to your knowledge base, so that your customers can get quick replies (FAQ, manuals,etc) via your customers Tweets?

    How about using Twitter as a communication platform (Phweet lets you even do this with VOIP & conference calling over Twitter). Perhaps you are a concert promoter you could create a social network for your venue on the fly.

    People need to start thinking of Twitter as a micro blogging tool, and open your eyes…it is much bigger then that.

  2. admin’s avatar

    admin on August 30, 2008 at 3:45 pm

    Thanks for the comment Andy. Very interesting comments.