I’ve been doing research all this morning on ways to go about social media marketing for large groups or businesses.  I’ve come across some good do’s and don’ts of ssm, but not much that explains which certain arenas work for different types of businesses.  Working in a group called “Cisco on Cisco” which is resource for information on Cisco IT’s best practices and experiences, it’s a bit challenging to determine which social mediums we should go after.  I’ve been doing some experimenting with IT Toolbox, LinkedIn, and Twitter.  Of the three it seems LinkedIn and Twitter have the most potential.  IT Toolbox seem a bit old school.   One of the most useful resources was a Forrester report for “Best and Worst Social Network Marketing,2008”.  Any suggestions?

Today I read Jeremiah Owyang’s blog on the future of social media marketing in large companies.  He talks about how the skill set for using social media will soon turn into a basic function such as email.  I talked to a colleague of mine at Cisco today who did the email marketing. He emphasized that it is similar in that anyone can do it, but it is those who take the time and care to listen are successful.  It’s the change from one-way marketing to a two-way conversation that makes something like social media so successful.  Social media not only has a two-way conversation between the customer and the company but it also involves participation of a community.  I see social media continuing to thrive and possibly be fueled by such technology as telepresence.