Cisco recently hosted a round table discussion around PCI/data security with retail and health industry experts.  The key points of discussion were around real-world business challenges, PCI’s position to managing compliance.  Yadda yadda  (credit George Costanza).  The social media seemed to be an rss feed and a series of youtube videos that covered the discussion.   My question is your opinion of an ideal social media release?  Is it a combination of all posibilites or is it just a select few that will target a specific audience?  In my opinion I believe it is better to cover a broader range of mediums to have the possibility of being viral among a larger group of people no matter the interest.  There are many times that I will come across a certain blog post that looks interesting to me only because of the way it is being presented and the purpose of eye candy.  It guess this all goes back to core of marketing techniques…just some food for thought.