The news has come out the Bill Gates and Microsoft have ditched Seinfeld which I am really bummed about. They have also release a new commercial aimed at Apple’s stab at the nerdy PC guy. I have to admit it is pretty thought provoking.
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The new Seinfeld and Bill Gates commercials have me scratching my head, but I have to admit laughing as well. A Seinfeld fan at heart I can’t help but like the commercials even though they make no sense and are close to 4 minutes long. I wonder how much each one of these costs to air, but then again these guys are loaded.
The first commercial was just Jerry and Bill at a cheap shoe store similar to Payless where they argue about what shoe is better. The next episode has the two living with a family in order to see what life is like outside of their own.
In the end they are selling Microsoft Vista, but I think it is great to do something so different. It’s getting guys like me to blog and talk about it all over the internet which is social media at it’s core. I think the true point they are trying to make is that they are stepping out and getting in touch with the average person. I hope there will be more to come.
Tags: bill, commercial, gates, Jerry, seinfeld
I’ve been checking out a new tool called Yammer, which is a twitter-like api that is used from communicating with other employees within your company. So far it looks like a meet and greet with no real productivity. Anyone can start their own Yammer network and discuss current projects or happenings within the group.
I see some potential here in reaching out to other areas within Cisco. I posted a recent update; ” I’m over here in San Jose in Cisco on Cisco.” and received a few replies regarding the purpose of my group.
Tags: cisco, social media, yammer
I recently went in to att and got a blackberry curve and switched out my sim from my iphone. I’ve gotten fed up with the horrible reception, dropped calls, missed calls straight to voice mail..on and on and on. After just a days use of the blackberry curve I’m extremely happy with it as a phone and it’s great reception. The speakerphone quality is exceptional. I must say I do miss the iphone as a device though. I am feeling sad to give up the iphone camera and music player…Oh well. I need a phone.
Tags: blackberry, curve, horrible, iphone, service
I’m in the process of writing a case study for Cisco IT on social media tools LinkedIn Answers and Twitter. The challenges have been how to effectively utilize these tools in order to show ROI.
When first joining twitter, we got a lot of negative feedback about the structure of our posts from the community, which were very similar to that of an rss feed. Working in a large corporation, there is still quite a bit of ambiguity in what can and cannot be said on the internet in many of my colleagues minds. I guess that is to be expected in a large company such as Cisco, but I am very happy to see an increase in converasation around the topic.
Our twitter account has slowly evolved from a Cisco IT news feed to a real person with thoughts and opinions in the IT industry as well as some Cisco recommended resources.
LinkedIn answers has been a great tool as well that has been an enabler of conversations and relationship building. I was quite surprised with the amount of positive feedback that I have been getting in response to some of my posts relating to Cisco IT.
In the end we are measuring amount of relationships, engagements, and traffic back to Cisco IT and we are still learning what strategies and tools can work best for a group that is a Cisco resource for best practices and case studies.
Tags: case study, cisco, linkedin, social media, twitter
About
Welcome to my blog. Based over at Cisco in San Jose, I am a social media, marketing, and startup enthusiast. On this blog you will find my ponderings on everything from what’s going on in world of sweet, small web apps to the buzz of the invasion of social media in larger corporations.
Blog comments are social media
September 23, 2008 in social media | No comments
My girlfriend has a blog called Taxable Interest where she writes about tax, the profession, and the grad program she is currently enrolled in. Her recent post talks about an interesting book she has been reading Ahead of the Curve, by Philip Delves Broughton. Sadly to say she has ceased to continue writing due to her busy schedule. This post got a comment from Philip himself.
It just goes to show how people or companies can use social media tools such as blogsearch.google.com to find branding key terms and connect with others no matter who they may be.
Tags: ahead of the curver, commenting, google, socia media