My girlfriend has a blog called Taxable Interest where she writes about tax, the profession, and the grad program she is currently enrolled in.  Her recent post talks about an interesting book she has been reading Ahead of the Curve, by Philip Delves Broughton.  Sadly to say she has ceased to continue writing due to her busy schedule.  This post got a comment from Philip himself.

It just goes to show how people or companies can use social media tools such as blogsearch.google.com to find branding key terms and connect with others no matter who they may be.