The first commercial was just Jerry and Bill at a cheap shoe store similar to Payless where they argue about what shoe is better.  The next episode has the two living with a family in order to see what life is like outside of their own.

In the end they are selling Microsoft Vista, but I think it is great to do something so different.  It’s getting guys like me to blog and talk about it all over the internet which is social media at it’s core.  I think the true point they are trying to make is that they are stepping out and getting in touch with the average person.  I hope there will be more to come.