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Stick to your guns!

October 12, 2008 in business, marketing, social media | No comments

I’ve been reading a lot of blog posts talking about business and the economy and it seems most of them are all about reacting.  A certain amount may be necessary in some instances, but in my opinion now is the time to put full efforts into social media.  It is this grass roots type of movement, that if you can get it going, can really help a business by utilizing word of mouth.  A recent post of Jermiah Owyang’s shows all of the recent layoffs in the social media industry.  This scares me to think that businesses are quickly going to extreme measures.  What do you guys think?  Am I totally off?

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Inconvenience your audience to persuade

August 23, 2008 in marketing | No comments

I’ve just started reading “Yes!  50 Scientifically Proven Ways to Be Persuasive” and so far it is very interesting.  One of the first couple of chapters in the book describes how inconveniencing your audience can increase your persuasiveness.  An example the book gives is one where a commercial changes the call to action line from “call now our operators are waiting” to “if the lines are busy call again.”  I think in certain situations this is true, and others not so much.  I recently heard about a sneaker head shop that is very discrete and hidden in the Bronx.  The appearance of the outside said grocery with miscellaneous kitchen and housewares goods on display.  The word of mouth worked like a charm in this situation.  The difficult part is deciding how much inconvenience should be present.

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Social media releases

August 19, 2008 in cisco, social media | No comments

Cisco recently hosted a round table discussion around PCI/data security with retail and health industry experts.  The key points of discussion were around real-world business challenges, PCI’s position to managing compliance.  Yadda yadda  (credit George Costanza).  The social media seemed to be an rss feed and a series of youtube videos that covered the discussion.   My question is your opinion of an ideal social media release?  Is it a combination of all posibilites or is it just a select few that will target a specific audience?  In my opinion I believe it is better to cover a broader range of mediums to have the possibility of being viral among a larger group of people no matter the interest.  There are many times that I will come across a certain blog post that looks interesting to me only because of the way it is being presented and the purpose of eye candy.  It guess this all goes back to core of marketing techniques…just some food for thought.

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Social Media Marketing

August 14, 2008 in Uncategorized | No comments

I’ve been doing some smm over at Cisco this summer.  It’s a fun job, but frustrating at the same time in a corporate environment.  It seems as though it is hard for upper management to realize how much potential there actually is when there are no real metrics to measure success by.  I’ve been told it’s similar to measuring PR.  It’s all about the voice and tone of the engagements.  I wonder what kind of traction the job role of a social media expert actually has and how long it will be around for.

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