I’ve been looking into the POST method from the book Groundswell by Charlene Li and Josh Bernof to get a social media marketing plan going for my Cisco group.

P is People.  Finding your target audience.

O is objectives.  What do you want to get out of the plan?

S is Strategy. How to go about achieving your objectives.

T is Technology. Your medium of choice.

I feel like I’ve gone through the first three steps thoroughly, but where I’m stuck is the technology part.  I’ve been using tools such as LinkedIn answers and Twitter.  So far Twitter seems to be most effective and promising.  I’m not really sure how effective LinkedIn will be for us in the end.  I feel like I’m spending quite a bit of time researching and testing different tools only to feel unsatisfied in the end.  Any recommendations for a group that is information driven?